Mehmet Gozetlik decided to explore what would happen if he stripped down the packaging of iconic brands to the bare minimum. The results are fantastic and represent the kind of branding that always pulls me in. I’d love to see a real-world study on how effective these “minimal-ized” were on the general public (not just designers). Do you think they would do better?
My personal favorite results here have to be Jelly Belly, Nutella, and Guinness.
Found through Iso50 with Scott Hansen.